This Blue Bubble brand is a customer-focused initiative.
The change affects a total of around 1700 taxis, including the 80-strong fleet of Dunedin Taxis. The other companies involved are Auckland Co-op, Wellington Combined Taxis, Blue Star Taxis (Christchurch), Napier Taxis which is now Hawke’s Bay Combined Taxis, Nelson City Taxis and Tauranga Mt Taxis.
This effectively creates a nation-wide brand and allows us to operate pan-region services when tendering for contracts either with private businesses or government agencies.
Taxis displaying the Blue Bubble will all adhere to the same high standards of services and dress code. This will be of equal value to locals and visitors when travelling through the country particularly when travelling for major events.
This is further evidence of the high value that Dunedin Taxis and fellow members of the alliance place on a quality taxi experience for customers wherever the new brand operates.